Saturday, November 15, 2008

Animal Tails


On one of Stef's and my brainstorming sessions about products for Rubi J; we came up with the idea of t-shirts screen-printed with endangered species. We thought it would be a way to educate through fashion (two of our favorite things). We made a list of endangered animals and started our research. At the same time, I was looking for organic t-shirts for the screen printing.

I was guided from above.

I have found the perfect company for our vision. In fact, our vision and philosophy are the same: organic cotton, trade ethically and improve all livelihoods. Animal Tails is are our new partners in this venture. Their children's t-shirts are better than we could have ever produced. The graphic design of the animals are so imaginative. This company is amazing. A portion of all sales are donated to their favorite charity, The AfriCat Foundation. Please read more about this foundation. http://www.africat.org/

We are the earth's caretakers; we must take responsibility.

On a personal note, I have the added bonus on finding a new friend. Although many miles apart, the president of Animal Tails, Annette, and I have formed a bond. We are both mothers - a wonderful and tight knit organization - and we want to make a different. Life is good.

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