Tuesday, June 23, 2009

Making sense of going "green"


All of us want a better life for our children and grandkids (like my adorable ones in the picture). Where we used to think in terms of better job, bigger house, more money; our aspirations now include a healthier and cleaner environment. “Conservation” is a common word these days. “Social awareness” is making its way up our vocabulary. We all know what “eco-friendly” means. Or do we?
We are bombarded by so many new slogans and catch phrases, we not sure what is “green” and what is just a marketing tool.
I found some of the following phrases and their meanings on http://www.sustainabilitydictionary.com/.

SUSTAINABILTY: Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Very powerful word.
CONFLICT-FREE: A product that can certify it wasn’t obtained through the use of violence. Think “Blood Diamonds”.
CARBON-NEUTRAL: Giving back to the earth what you take. Many manufacturers are now adopting this policy. For example, planting trees to counter act the greenhouse gases created in their production process. Individuals can also strive to become carbon-neutral.
UPCYCLED: Taking disposable items and transforming them into something of greater use and value. Glass is a great example of this.
POST-CONSUMER PRODUCT: Used by one consumer, recycled and remade into another product. Paper products are the first thing that comes to mind. It wasn’t that many years ago where we never saw that little “made from recycle paper” logo. Now it’s everywhere.

I hope I brought you a little knowledge today. Remember, "Knowledge is Power".

2 comments:

Stef Kramer said...

great information! In order to change the way we live, we need to change the way we think -- and the way we communicate. All of these terms are sure to become household if we keep heading in the green direction.

Unknown said...

Thanks for raising my consciousness about this issue. I have "gone green" in many aspects of my life, but had not addressed the issue of organic cotton. What an important issue for us to embrace!! I have forwarded your website to family and friends and have joined my local FirstBook organization. Good for you! Good for children everywhere! Good for our future!